As game developers, we often find ourselves in a race against time to release our latest games. We spend countless hours designing and testing, only to realize that the launch has been delayed due to a small oversight – not including the SKU number on the packaging.
What Is an SKU Number?
SKU stands for “Stock Keeping Unit.” It is a unique identifier assigned to each product by a retailer or manufacturer. SKUs are used to keep track of inventory levels, manage shipping and logistics, and streamline the ordering process.
In the context of video games, an SKU number is typically found on the packaging and includes information such as the game title, publisher, platform (e.g., PlayStation, Xbox), and other relevant details. The SKU number is used by retailers to quickly identify which version of a game you are purchasing and how it should be priced.
Where to Find the SKU Number on Video Game Packaging
The SKU number can typically be found on the back or side of the video game packaging, along with other important information such as the title, publisher, and platform. In some cases, you may also find it printed on a sticker near the barcode.
If you are unable to locate the SKU number on the packaging, you can often find it online by searching for the game on your preferred retailer’s website. Simply enter the title of the game and browse through the search results until you find the version you are looking for. The SKU number should be listed alongside other product details such as price and availability.
Importance of Including an SKU Number in Game Development Processes
Including an SKU number in your game development process can help streamline the inventory management process and ensure that you are pricing your game correctly. It is also important for retailers to be able to easily identify which version of a game they are ordering, as this can affect shipping costs and other logistical issues.
When designing game packaging, it is important to consider where the SKU number will be placed and how it will be displayed. In general, it is best to place the SKU number in a prominent location on the back or side of the package, along with other product details such as title and publisher. This makes it easy for retailers and consumers to quickly identify which version of the game they are purchasing.
Case Study: Including an SKU Number in Game Development Processes
Let’s take a look at an example of how including an SKU number can help streamline the inventory management process. Suppose you are developing a new video game for the PlayStation platform and plan to release it exclusively through a major retailer. In order to ensure that your game is priced correctly and that inventory levels are properly managed, you will need to include an SKU number on the packaging.
By including an SKU number on your game packaging, you can quickly and easily identify which version of your game is being ordered by the retailer. This allows them to accurately price the game and manage inventory levels more effectively. Additionally, if your game becomes popular and sells out quickly, the SKU number can be used to quickly order additional copies without having to rely on customer feedback or other methods of tracking demand.
