How do you determine the target market for each type of video game

Table of Contents

I. Introduction

Video games have come a long way since their inception in the early 1950s. From simple arcade games to complex simulations and open-world adventures, video games offer something for everyone.

II. Types of Video Games

A. Action Games

Action games are fast-paced and require quick reflexes and decision-making skills. They typically involve combat, shooting, or other physical challenges.

1. Demographics of Action Game Players

Action game players tend to be younger males who enjoy fast-paced games that require quick reflexes and decision-making skills.

1. Psychographics of Action Game Players

Action game players may also share certain psychographic characteristics, such as a love for adrenaline-pumping action and excitement.

1. Types of Action Games

There are many different types of action games available, including first-person shooters, third-person shooters, platformers, fighting games, and more.

B. Adventure Games

Adventure games involve exploring new worlds and solving puzzles to progress through the game. They often have a strong narrative element and require problem-solving skills.

1. Demographics of Adventure Game Players

Adventure game players tend to be older males and females who enjoy exploring new worlds and solving puzzles.

1. Psychographics of Adventure Game Players

Adventure game players may also share certain psychographic characteristics, such as a love for exploration and problem-solving.

1. Types of Adventure Games

There are many different types of adventure games available, including point-and-click adventures, survival horror games, open-world RPGs, and more.

C. Role-Playing Games (RPGs)

1. Demographics of RPG Players

RPGs are typically targeted at a broad range of demographics, including fantasy enthusiasts, science fiction fans, gamers who enjoy exploring new worlds and characters, people looking for an intellectual challenge, and more.

1. Psychographics of RPG Players

RPG players may also share certain psychographic characteristics, such as imagination and creativity, love of storytelling and narrative, interest in exploring different worlds and cultures, enjoyment of problem-solving and puzzle-solving, and more.

1. Types of RPGs

There are many different types of RPGs available, including action RPGs, adventure RPGs, role-playing simulation games, MMORPGs, open-world RPGs, fantasy RPGs, science fiction RPGs, historical RPGs, and more.

D. Strategy Games

1. Demographics of Strategy Games Players

Strategy games are typically targeted at a broad range of demographics, including chess and Go players, fans of military history, gamers who enjoy problem-solving and decision-making, people looking for an intellectual challenge, and more.

1. Psychographics of Strategy Games Players

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